Lane Murphy, founder of the JackRack, came to Owl with an initial concept for a home fitness product. Lane’s initial idea centered around twist and burn hand grips and an adjustable stand that would enable pull-ups, push-ups, and dips. Owl took Lane’s concept and created the JackRack. All aspects of the Jack Rack were designed by Owl. Several of the product features were Owl additions including the Padded Bar Set and the Gyro Bar. The JackRack was rolled out nationwide with an award winning 30 minute infomercial in 2011.