Harvest Direct, a leading authority in direct response marketing and retail distributing, came to Owl with a product idea for a cutting board with compartmentalized storage capability. Owl took Harvest Direct’s original idea and designed what became the Chop N Serve Cutting board. Owl established the size and form factor for the product as well as the layout of the compartments into which the chopped materials were eventually stored. Most importantly Owl conceived of, and designed, the snap in feature for each of the storage containers. Chop N Serve was endorsed by well know “As Seen on TV” personality Cathy Mitchell and has had a successful run in the kitchen products market.