Boa Technology
Boa Lacing Systems
Gary Hammerslag, founder of Boa Technology, came to Owl with a first pass prototype of a novel lacing system he envisioned for snow board boots. Owl, working with Gary, developed the first production design of the now brand recognized Boa Technology snow board boot lacing reels. In a subsequent effort with Gary, and with Boa, Owl designed and developed the first Boa “shoe reel” which was used in less demanding applications like cycling shoes.
Post these efforts Gary established a full-fledged company with its own design team. To date there are over 1000 different versions of the Boa system. The first two were designed and developed at Owl.